{"id":94899,"date":"2026-10-14T16:27:56","date_gmt":"2026-10-14T05:27:56","guid":{"rendered":"https:\/\/getblys.com\/us\/?p=94899"},"modified":"2026-10-14T21:01:12","modified_gmt":"2026-10-14T10:01:12","slug":"grand-opening-ideas","status":"publish","type":"post","link":"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/","title":{"rendered":"Grand Opening Ideas That Pull a Crowd: Add a Massage Station or Beauty Bar to Your Launch Day"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-136846 size-full\" src=\"https:\/\/getblys.com.au\/wp-content\/uploads\/2026\/10\/grand-opening-ideas-blys-hero-blys.png\" alt=\"A hand in a dark suit uses gold-handled scissors to cut a red ribbon, marking a grand opening against a softly glowing gold background.\" width=\"1100\" height=\"764\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The grand opening ideas that pull a crowd are the ones people can join: a massage station or a beauty bar by the door, sized to the foot traffic you expect, and one booking through Blys can bring<\/span><a href=\"https:\/\/getblys.com\/us\/services\/event-massage\/\"> <span style=\"font-weight: 400;\">local event massage therapists<\/span><\/a><span style=\"font-weight: 400;\">, makeup artists or nail technicians to your store or venue on opening day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A ribbon cutting lasts about four seconds, and a balloon arch has a short career. Most store opening ideas are the same three things in a different order: a ribbon, a giveaway and some food. Free sausages are lovely, but nobody lingers over a sausage, whereas a queue for a shoulder massage gets people looking at your shelves and your rails, plus your very nice lighting, while they wait. This post is about getting people in the door and keeping them there longer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Guests-per-hour guidance here comes from providers who take event bookings on Blys, and the numbers show their working so you can swap in your own. If your launch is a conference or an expo, the<\/span><a href=\"https:\/\/getblys.com\/us\/blog\/corporate-event-entertainment-ideas\/\"> <span style=\"font-weight: 400;\">corporate event entertainment ideas<\/span><\/a><span style=\"font-weight: 400;\"> post is the better fit, and this one stays in the shop.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #100249;color:#100249\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #100249;color:#100249\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Grand_Opening_Ideas_Beyond_Ribbons_Giveaways_and_Food\" >Grand Opening Ideas Beyond Ribbons, Giveaways and Food<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Grand_Opening_Ideas_Foot_Traffic_vs_Dwell_Time\" >Grand Opening Ideas: Foot Traffic vs Dwell Time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Why_a_Station_Keeps_People_Longer\" >Why a Station Keeps People Longer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#What_a_Station_Gives_Your_Team_to_Talk_About\" >What a Station Gives Your Team to Talk About<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Store_Opening_Ideas_Choosing_a_Station\" >Store Opening Ideas: Choosing a Station<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Massage_Station_Chair_Massage_at_the_Door\" >Massage Station: Chair Massage at the Door<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Beauty_Bar_Makeup_Touch-Ups\" >Beauty Bar: Makeup Touch-Ups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Nail_Bar_Express_Manicures\" >Nail Bar: Express Manicures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Brow_Bar_Quick_and_Visible\" >Brow Bar: Quick and Visible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Hair_Styling_Corner\" >Hair Styling Corner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Store_Opening_Ideas_Which_Station_Suits_Your_Store\" >Store Opening Ideas: Which Station Suits Your Store<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Foot_Traffic_and_Staffing_Sizing_the_Station\" >Foot Traffic and Staffing: Sizing the Station<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#From_Foot_Traffic_to_Providers\" >From Foot Traffic to Providers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Worked_Examples_Boutique_Mid-Size_Store_and_Big_Venue\" >Worked Examples: Boutique, Mid-Size Store and Big Venue<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#The_Doors-Open_Rush\" >The Doors-Open Rush<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#A_Queue_Plan\" >A Queue Plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Branding_the_Stand\" >Branding the Stand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Signage_and_Menu_Cards\" >Signage and Menu Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#White-Labelled_and_Branded_Options\" >White-Labelled and Branded Options<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Briefing_the_Providers_on_Your_Brand\" >Briefing the Providers on Your Brand<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#What_to_Book_for_Opening_Day\" >What to Book for Opening Day<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Store_Opening_Ideas_for_a_First_Launch_A_Simple_Starter_Package\" >Store Opening Ideas for a First Launch: A Simple Starter Package<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Grand_Opening_Ideas_for_the_Whole_Weekend\" >Grand Opening Ideas for the Whole Weekend<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#What_to_Put_in_Your_Event_Enquiry\" >What to Put in Your Event Enquiry<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Setting_Up_the_Station_in_Your_Store\" >Setting Up the Station in Your Store<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Store_Opening_Ideas_Entrance_or_Back_of_Store\" >Store Opening Ideas: Entrance or Back of Store?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Power_Light_and_Floors\" >Power, Light and Floors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Check_Centre_and_Landlord_Rules\" >Check Centre and Landlord Rules<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#What_a_Local_Team_Booked_Through_Blys_Does_for_Your_Opening\" >What a Local Team Booked Through Blys Does for Your Opening<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#One_Booking_No_Staffing_Headache\" >One Booking, No Staffing Headache<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#In-Store_Activations\" >In-Store Activations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Send_an_Event_Enquiry_Through_Blys\" >Send an Event Enquiry Through Blys<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Do_providers_wear_our_branded_merchandise\" >Do providers wear our branded merchandise?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Can_a_station_work_in_a_small_shop\" >Can a station work in a small shop?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#What_if_foot_traffic_is_lower_than_we_expected\" >What if foot traffic is lower than we expected?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#How_early_should_we_enquire\" >How early should we enquire?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/getblys.com\/us\/blog\/grand-opening-ideas\/#Send_an_Event_Enquiry_for_Your_Opening_Day\" >Send an Event Enquiry for Your Opening Day<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Grand_Opening_Ideas_Beyond_Ribbons_Giveaways_and_Food\"><\/span><span style=\"font-weight: 400;\">Grand Opening Ideas Beyond Ribbons, Giveaways and Food<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The trouble with the usual grand opening ideas is that none of them make anybody stay. A station gives people a reason to hang around, and hanging around is what turns a visitor into a browser.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Grand_Opening_Ideas_Foot_Traffic_vs_Dwell_Time\"><\/span><span style=\"font-weight: 400;\">Grand Opening Ideas: Foot Traffic vs Dwell Time<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Foot traffic is people walking past, and dwell time is people staying, and the whole trick of a launch is the second one. A giveaway gets a person to the door and a free sample gets them to take a step inside, while a short massage or a nail refresh keeps them in the building for a quarter of an hour with nothing to do but look around. That&#8217;s a lot of looking.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_a_Station_Keeps_People_Longer\"><\/span><span style=\"font-weight: 400;\">Why a Station Keeps People Longer<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A massage station or a beauty bar has a queue, and a queue is a natural pause. People wait, chat, browse and wait some more, and a rolling sign-up means they leave the queue to look at the shelves and come back when it&#8217;s their turn. The stand does the persuading without a single sales pitch.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_a_Station_Gives_Your_Team_to_Talk_About\"><\/span><span style=\"font-weight: 400;\">What a Station Gives Your Team to Talk About<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Opening day is the one day when your staff are busy being nervous, and a station gives them an easy opener: <\/span><i><span style=\"font-weight: 400;\">Have you had a turn yet?<\/span><\/i><span style=\"font-weight: 400;\"> It&#8217;s a friendly question with nothing to sell in it, and it starts conversations they&#8217;d otherwise have to invent.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Station<\/span><\/td>\n<td><span style=\"font-weight: 400;\">What it does on opening day<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Best for<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Chair massage stand<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Draws a queue and keeps people in store<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Fashion, homewares, gyms, clinics<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Beauty bar (makeup)<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Makes the queue glamorous and photo-friendly<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beauty, fashion, jewellery, salons<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Nail bar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Quick, visible and easy to sign up for<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Cafes, boutiques, lifestyle shops<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Brow bar<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Short sessions with a visible result<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Beauty counters, pharmacies, salons<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2><span class=\"ez-toc-section\" id=\"Store_Opening_Ideas_Choosing_a_Station\"><\/span><span style=\"font-weight: 400;\">Store Opening Ideas: Choosing a Station<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Store opening ideas work best when the station suits the shop and the shoppers, and a quick match saves you from putting a nail bar in a hardware store. Though, to be fair, someone should try it.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Massage_Station_Chair_Massage_at_the_Door\"><\/span><span style=\"font-weight: 400;\">Massage Station: Chair Massage at the Door<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A<\/span><a href=\"https:\/\/getblys.com\/us\/services\/chair-massage\/\"> <span style=\"font-weight: 400;\">chair massage stand<\/span><\/a><span style=\"font-weight: 400;\"> is the simplest station to run, since it needs a chair, a corner and a sign-up sheet. Guests sit, have a short session and get up looking like they&#8217;ve remembered how shoulders work. Put it near the entrance, so the queue advertises itself to everyone walking past, and keep a small sign beside it with the menu, the wait and a note that sessions are free for opening day. A chair massage stand needs only about 1m by 1.5m of floor space, and the therapist brings the chair and handles the setup and pack-down, which makes it one of the easier stations to squeeze into a busy shop.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Beauty_Bar_Makeup_Touch-Ups\"><\/span><span style=\"font-weight: 400;\">Beauty Bar: Makeup Touch-Ups<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/getblys.com\/us\/services\/makeup\/\"><span style=\"font-weight: 400;\">A makeup artist on a stool<\/span><\/a><span style=\"font-weight: 400;\"> with a mirror and good light turns an opening into an event, and the queue looks glamorous, which helps. Keep the menu short, such as a lip refresh, a quick polish or a bit of shimmer, so every guest gets a turn and the line keeps moving. A mirror with a light beats a fancy backdrop, and a small table for the products stops the artist from perching everything on your display shelves.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Nail_Bar_Express_Manicures\"><\/span><span style=\"font-weight: 400;\">Nail Bar: Express Manicures<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/getblys.com\/us\/services\/nails\/\"><span style=\"font-weight: 400;\">A nail bar at your opening<\/span><\/a><span style=\"font-weight: 400;\"> suits a lot of shops because it&#8217;s quiet, tidy and easy to sign up for. Express manicures are quick, and guests walk away with something to show their friends. Pick a small palette of colours to keep things fast, and give the bar a table and good light. Neutrals and one or two bold shades are plenty, and a card with the colour names saves guests from standing at the shelf making a decision while the line grows behind them.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Brow_Bar_Quick_and_Visible\"><\/span><span style=\"font-weight: 400;\">Brow Bar: Quick and Visible<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/getblys.com\/us\/services\/lash-and-brow\/\"><span style=\"font-weight: 400;\">A brow bar for opening day<\/span><\/a><span style=\"font-weight: 400;\"> is the only stand where people leave looking better than they came in. Sessions are short and the result is visible straight away, which makes it great for photos and for word of mouth. It suits beauty counters, salons and any shop that sells something people look at in a mirror. Keep a small mirror and a list of the brow options at the stand, so guests know what they&#8217;re signing up for before they sit down.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Hair_Styling_Corner\"><\/span><span style=\"font-weight: 400;\">Hair Styling Corner<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fashion and accessory stores suit<\/span><a href=\"https:\/\/getblys.com\/us\/services\/hair\/\"> <span style=\"font-weight: 400;\">a hair stylist for the corner<\/span><\/a><span style=\"font-weight: 400;\">, where a quick tidy or restyle makes people think about what to wear next, and guests who want to look sharp for photos get a finish to match. Keep the menu to a tidy, a quick style or a finishing touch, so the stylist can see a guest every few minutes and the queue never stalls at the one mirror.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Store_Opening_Ideas_Which_Station_Suits_Your_Store\"><\/span><span style=\"font-weight: 400;\">Store Opening Ideas: Which Station Suits Your Store<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Match the station to the shopper: a fashion boutique gets a lot out of makeup and hair, a homewares shop suits a chair massage and a gym or clinic suits whichever fits the space. If you&#8217;re not sure, start with one station, watch the queue and add a second if the line turns out to be long.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Foot_Traffic_and_Staffing_Sizing_the_Station\"><\/span><span style=\"font-weight: 400;\">Foot Traffic and Staffing: Sizing the Station<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sizing a station is arithmetic with snacks, and the numbers decide how many providers you need and how long the queue runs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"From_Foot_Traffic_to_Providers\"><\/span><span style=\"font-weight: 400;\">From Foot Traffic to Providers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Start with how many people you expect through the door each hour. Multiply that by the share who&#8217;ll take a turn, then divide by how many guests one provider sees in an hour, which is 60 divided by the session length in minutes. Providers who take event bookings on Blys can tell you the session lengths and numbers for each service, and the answer tells you how many to book.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Worked_Examples_Boutique_Mid-Size_Store_and_Big_Venue\"><\/span><span style=\"font-weight: 400;\">Worked Examples: Boutique, Mid-Size Store and Big Venue<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These examples assume 15-minute chair massage sessions, so each therapist sees four guests an hour, and one in five visitors taking a turn. Replace the numbers with your own foot traffic and your provider&#8217;s real figures.<\/span><\/p>\n<table>\n<tbody>\n<tr>\n<td><span style=\"font-weight: 400;\">Venue<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Visitors per hour<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Turns per hour<\/span><\/td>\n<td><span style=\"font-weight: 400;\">Therapists needed<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Boutique<\/span><\/td>\n<td><span style=\"font-weight: 400;\">30<\/span><\/td>\n<td><span style=\"font-weight: 400;\">6<\/span><\/td>\n<td><span style=\"font-weight: 400;\">2<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Mid-size store<\/span><\/td>\n<td><span style=\"font-weight: 400;\">80<\/span><\/td>\n<td><span style=\"font-weight: 400;\">16<\/span><\/td>\n<td><span style=\"font-weight: 400;\">4<\/span><\/td>\n<\/tr>\n<tr>\n<td><span style=\"font-weight: 400;\">Big venue<\/span><\/td>\n<td><span style=\"font-weight: 400;\">200<\/span><\/td>\n<td><span style=\"font-weight: 400;\">40<\/span><\/td>\n<td><span style=\"font-weight: 400;\">10<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400;\">A nail bar with 20-minute sessions sees three guests per technician per hour, so 80 visitors an hour with one in ten taking a turn is 8 turns, and that needs about three technicians. These are assumptions, not promises, so ask your provider for their actual figures and adjust.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Doors-Open_Rush\"><\/span><span style=\"font-weight: 400;\">The Doors-Open Rush<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The first hour of opening day is usually the busiest, so plan for it: have the stand ready before the doors open, run a sign-up sheet from the first minute and keep one spare provider for the surge. After the rush, the queue settles and you can ease off.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Queue_Plan\"><\/span><span style=\"font-weight: 400;\">A Queue Plan<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A queue needs a plan, or it turns into a crowd by the door. Use a sign-up sheet with a time, so people can browse and come back, keep a few chairs nearby and put a sign at the stand with the menu and the wait. A queue with a name on a list is polite, and a queue with a rope is a bit much.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branding_the_Stand\"><\/span><span style=\"font-weight: 400;\">Branding the Stand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Without branding, a stand is a very good party for someone else&#8217;s logo, so give it your look.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Signage_and_Menu_Cards\"><\/span><span style=\"font-weight: 400;\">Signage and Menu Cards<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Put a simple sign with your name, a menu card in your colours and a small thank-you card for guests at the stand, and they carry the brand without a sales pitch. The menu goes where people can read it from the queue, and the words stay short.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"White-Labelled_and_Branded_Options\"><\/span><span style=\"font-weight: 400;\">White-Labelled and Branded Options<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/getblys.com\/us\/corporate-events\/white-labelled-events\/\"><span style=\"font-weight: 400;\">Branded and white-labelled options<\/span><\/a><span style=\"font-weight: 400;\"> are available, so the stand can appear as part of your opening, not as a supplier&#8217;s. Providers can wear your branded merchandise, use your products and equipment and take a short briefing on your key selling points, which means the people at the stand can talk about your range as well as your massage chairs.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Briefing_the_Providers_on_Your_Brand\"><\/span><span style=\"font-weight: 400;\">Briefing the Providers on Your Brand<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Give the providers a short brief: what you sell, what you&#8217;d like guests to know and what you&#8217;d like them to avoid saying. A good brief turns a service stand into a quiet brand ambassador, and it takes about five minutes to write.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_to_Book_for_Opening_Day\"><\/span><span style=\"font-weight: 400;\">What to Book for Opening Day<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The right package depends on your space, your foot traffic and your budget, and it doesn&#8217;t have to be fancy.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Store_Opening_Ideas_for_a_First_Launch_A_Simple_Starter_Package\"><\/span><span style=\"font-weight: 400;\">Store Opening Ideas for a First Launch: A Simple Starter Package<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">For a first opening, one chair massage stand and one beauty or nail station is plenty, and it gives you two different reasons for guests to stay. You can add a second station or longer hours at the next event, once you&#8217;ve seen how many people join the queue.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Grand_Opening_Ideas_for_the_Whole_Weekend\"><\/span><span style=\"font-weight: 400;\">Grand Opening Ideas for the Whole Weekend<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your opening runs across a weekend, plan the busiest hours around the doors-open rush and the afternoon peak, and give the providers a break in between, with<\/span><a href=\"https:\/\/getblys.com\/us\/services\/chair-massage\/\"> <span style=\"font-weight: 400;\">a rolling chair massage stand<\/span><\/a><span style=\"font-weight: 400;\"> running through the long stretches. A rolling schedule with a clear sign-up means guests who arrive on Sunday still get a turn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_to_Put_in_Your_Event_Enquiry\"><\/span><span style=\"font-weight: 400;\">What to Put in Your Event Enquiry<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you send an event enquiry, include the date, the store address, your expected foot traffic and the hours you want the station running. Add the stations you&#8217;re interested in, any branding and the space, light and power available, plus any rules your landlord or shopping centre has about outside suppliers.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Setting_Up_the_Station_in_Your_Store\"><\/span><span style=\"font-weight: 400;\">Setting Up the Station in Your Store<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A good station needs a good spot, and a bad spot can ruin a good idea.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Store_Opening_Ideas_Entrance_or_Back_of_Store\"><\/span><span style=\"font-weight: 400;\">Store Opening Ideas: Entrance or Back of Store?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Near the entrance, the queue advertises the stand to people walking past, and at the back, the queue pulls people through the whole store. Pick based on your layout and your goal: the door for visibility, the back for browsing. Make them walk past the shelves.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Power_Light_and_Floors\"><\/span><span style=\"font-weight: 400;\">Power, Light and Floors<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Check power points, lighting and the floor surface before the day, and ask about<\/span><a href=\"https:\/\/getblys.com\/us\/services\/event-massage\/\"> <span style=\"font-weight: 400;\">an event massage setup<\/span><\/a><span style=\"font-weight: 400;\"> if you want a quieter corner for longer sessions. A makeup bar needs good light, a nail bar needs a table and a power point for any lamp and a chair massage needs a clear spot on a flat floor. Tell the providers about the layout in advance, so they arrive with the right gear.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Check_Centre_and_Landlord_Rules\"><\/span><span style=\"font-weight: 400;\">Check Centre and Landlord Rules<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shopping centres and landlords often have rules about outside suppliers, access times and noise, so ask early. A short conversation with the centre manager sorts most issues, and it&#8217;s much easier than finding out on opening morning. Share the answer in your enquiry, so the providers know where to park, where to unload and how early they can get in.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_a_Local_Team_Booked_Through_Blys_Does_for_Your_Opening\"><\/span><span style=\"font-weight: 400;\">What a Local Team Booked Through Blys Does for Your Opening<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Booking a local team through Blys brings the providers to your store or venue, so you don&#8217;t have to hire, roster or manage staff for the day.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"One_Booking_No_Staffing_Headache\"><\/span><span style=\"font-weight: 400;\">One Booking, No Staffing Headache<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One booking through Blys can bring local, professional massage therapists, makeup artists or nail technicians to your store on opening day, with branded and white-labelled options, so there&#8217;s no staffing headache and no roster to fix at 6 am. Blys is a booking platform: you send the details, local providers accept the booking and bookings run from 6 am to midnight, seven days a week. The providers are independent business owners who run their own work.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"In-Store_Activations\"><\/span><span style=\"font-weight: 400;\">In-Store Activations<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/getblys.com\/us\/corporate-events\/brand-activations\/\"><span style=\"font-weight: 400;\">Planning an in-store brand activation<\/span><\/a><span style=\"font-weight: 400;\"> is simpler than it sounds. A station counts among the simplest activations to run, since it gives people something to do and something to tell their friends. It also leaves a trail for you: a sign-up list, photos of the queue and a pile of people who now know your address.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Send_an_Event_Enquiry_Through_Blys\"><\/span><span style=\"font-weight: 400;\">Send an Event Enquiry Through Blys<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Grand openings run better when the crowd has a reason to stay, and the first step is a short event enquiry with your date, address and expected foot traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;ve picked your station, send the details to Blys, so the right local providers can plan around your opening.<\/span><\/p>\n<p><a href=\"https:\/\/getblys.com\/us\/events-enquiry\/?utm_source=website-blog&amp;utm_medium=blog&amp;utm_campaign=grand-opening-ideas\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Send an Event Enquiry for Your Opening Day \u2192<\/span><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><span style=\"font-weight: 400;\">Frequently Asked Questions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These questions come up once you&#8217;ve locked in the date and stocked the shelves.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Do_providers_wear_our_branded_merchandise\"><\/span><span style=\"font-weight: 400;\">Do providers wear our branded merchandise?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With a white-labelled booking, providers can wear your branded merchandise and use your products and equipment. Mention your branding needs in the enquiry, so they&#8217;re part of the plan from the start, including the colours, the logo and anything you&#8217;d rather the providers not say.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Can_a_station_work_in_a_small_shop\"><\/span><span style=\"font-weight: 400;\">Can a station work in a small shop?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yes, a single chair in a corner and a sign-up sheet is enough for a small shop. Size the station to the space and the foot traffic, and mention the dimensions in your enquiry so the providers can plan the setup.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_if_foot_traffic_is_lower_than_we_expected\"><\/span><span style=\"font-weight: 400;\">What if foot traffic is lower than we expected?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Shorter sessions and a smaller team keep the stand looking busy and the cost under control. A short queue with a friendly sign still draws attention, and you can add hours at the next event if the line grows. Quiet hours are also a good moment for the team to chat with guests properly, since nobody&#8217;s rushing to the next turn.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_early_should_we_enquire\"><\/span><span style=\"font-weight: 400;\">How early should we enquire?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As soon as you have a date and an address, since that gives the providers time to plan around your foot traffic and hours. Earlier is easier, and it leaves room to adjust the plan, including the station, the hours and the number of providers.<\/span><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; bg_color=&#8221;#faf1eb&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;center&#8221; top_padding=&#8221;3%&#8221; bottom_padding=&#8221;3%&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Send_an_Event_Enquiry_for_Your_Opening_Day\"><\/span>Send an Event Enquiry for Your Opening Day<span class=\"ez-toc-section-end\"><\/span><\/h2>\n[\/vc_column_text][nectar_btn size=&#8221;jumbo&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; icon_family=&#8221;none&#8221; text=&#8221;Enquire Now&#8221; url=&#8221;https:\/\/getblys.com\/us\/events-enquiry\/?utm_source=website-blog&amp;utm_medium=blog&amp;utm_campaign=grand-opening-ideas&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text] The grand opening ideas that pull a crowd are&#8230;<\/p>\n","protected":false},"author":1920,"featured_media":94925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Grand Opening Ideas: Massage Station or Beauty Bar | Blys","_yoast_wpseo_metadesc":"Grand opening ideas that pull a crowd: a massage station or beauty bar sized to your foot traffic, plus branding and staffing. Send an event enquiry.","footnotes":""},"categories":[252,448],"tags":[678],"reviewer":[],"class_list":{"0":"post-94899","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business","8":"category-wellness-at-work","9":"tag-corporate-retreat-away-day-ideas"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Grand Opening Ideas: Massage Station or Beauty Bar | Blys<\/title>\n<meta name=\"description\" content=\"Grand opening ideas that pull a crowd: a massage station or beauty bar sized to your foot traffic, plus branding and staffing. 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